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About us

For over eighteen years our Cincinnati based team has quietly changed the way that promotional products are utilized to build brands.  Our methodology and approach focuses on a brand ecosystem and the role that branded merchandise plays in creating and inspiring interaction with the brands we serve and their consumers.

Over our history, we have learned a lot, through serving some of the world’s most aspirational brands: many success; a recession; market sector changes; and many changes in trends and consumer taste.  Through it all, we redefined how branded merchandise extends and amplify brands.  Through design, innovation, and engagement, along with the use of a proprietary set of tools, we have, literally, changed the game.

We are ready to launch a new company breaks up the monotony of “me too” promotional product providers.  Swag Standard™ has been born to celebrate why brands exist and establishes the Standard of how branded merchandise tells your brand story.