The Rebel is a bad boy style that’s more male centric, but it can includes females from time to time. Generated from last year’s Rocker profile, the Rebel is less music-driven, and more lifestyle focused. Rebellious, and disregarding “The Man”, the Rebel plays by another set of rules and disregards authority—living by the code of the famous Sinatra lyrics “I did it my way.” With no concerns about brand, the Rebel sets out to create a distinct look—a style of black leather, dark denim, hardcore boots, and metal accessories. The style can sometimes come across as unapproachable, but the Rebel aspires for a mysterious, loner perception by others, and has a desire to hang with his or her own kind. The rebel loves to eat and drink bar foods like burgers, fries, and wings, and will drink whatever is on tap—domestic only, thank you. You’ll probably see him or her driving a no frills motorcycle or an older American muscle classic. Travel is really all about the open road.