The Adventurer’s style looks something like a rugged, outdoor bearded lumberjack. There’s nothing faux or pretentious about this group. You’ll find them camping on the weekends with a well-used kayak, a muddy Subaru, or a mid-80s Land Rover. Dressed in layers of wool, denim, and traditional red plaid, the Adventurer is geared-up with practical gadgets and accessories that add to their nature-loving lifestyle. Tall wool socks and red-laced logger boots take them up the next trail. The Adventurer eats freshly grilled Rainbow Trout caught from a mountain stream, and washes it down with a crisp IPA from a beat-up metal cooler. Camelbak, Columbia, Igloo, Cole and North Face are among the Adventurer’s favorite brands. He or she vacations under the stars, and is always on the lookout for the next great adventure, whether it’s white water rafting, ziplining, rock climbing/repelling, spelunking, or just spending a day camping lakeside with the family.