The Active Lifestyle Athlete is a gender neutral style profile. Generated from last year’s Pro Athlete style, the Active Lifestyle profile is a family-friendly, health conscious individual. Always on the go, this style is geared-up with apparel, drinkware, and tech accessories that are both functional and fabulous, helping them advertise their lifestyle, and featuring brands such as Under Armor, LuluLemon, Nike, Adidas, FitBit, Bobble, and Prana. Patterns and fabrics include dri-fit technology, form-fitting activewear, and lots of digital heather mixed with blacks and bright neons. This fun-loving athlete is health conscious and dedicated to a diet of all natural, organic, grass-fed produce and meats with quinoa, flax, and chia. The Active Lifestyle Athlete also enjoys Kombucha, coconut water, wheatgrass shooters, spinach/fruit Greek yogurt shakes, and tons of water alongside the occasional skinny latte treat from Starbucks. Vacations for this individual are family-centric, and each day starts with an early jog around the Disney Resort, or might involve some time at the hotel gym while the family catches a quick, afternoon nap.